Cookies are small text files that are placed on your computer, smartphone, or other device when you visit our website. These files contain information that is transferred to your device's hard drive and stored there for future reference during subsequent visits.

Cookies serve various purposes, including remembering your preferences, enabling website functionality, analyzing sitege, and personalizing your browsing experience. While cookies themselves do not typically contain personally identifiable information, they may be linked to personal information stored in our systems.

In addition to cookies, we may use similar technologies such as web beacons, pixel tags, local storage objects, and other tracking technologies that serve similar functions in collecting and storing information about your interactions with our website.

We deploy cookies for multiple purposes designed to enhance your user experience and improve our services. Primary uses include maintaining your session state, remembering your preferences and settings, personalizing content and recommendations, and analyzing website performance and user behavior patterns.

Cookies enable us to recognize returning visitors, maintain shopping cart contents, remember language preferences, and provide customized content based on your interests and browsing history. They also help us understand which pages are most popular, identify technical issues, and optimize our website's performance.

We use both first-party cookies (set directly by our website) and third-party cookies (set by external services we use) to provide comprehensive functionality and analytics capabilities.

Strictly necessary cookies are essential for our website to function properly and cannot be disabled without severely impacting your ability to use our services. These cookies enable core functionality including security features, network management, accessibility options, and basic navigation.

Essential cookies include those that maintain your session state during your visit, remember items in your shopping cart, authenticate your login status, enable secure transactions, and store your cookie consent preferences. They also include cookies that detect and prevent fraudulent activity and ensure proper load balancing across our servers.

Because these cookies are necessary for the website to function, they are automatically activated when you visit our site and do not require your explicit consent under applicable privacy laws.

Analytics and performance cookies collect information about how visitors interact with our website, including which pages are accessed most frequently, how long users spend on different sections, where users encounter errors, and how they navigate through our site.

This data helps us identify popular content, detect technical issues, optimize page loading times, and improve overall website performance. We use this information to enhance user experience, streamline navigation, and ensure our website meets user needs effectively.

All information collected through analytics cookies is aggregated and anonymized. We cannot identify individual users from this data, and it is used solely for statistical analysis and website improvement purposes.

We may use third-party analytics services, such as Google Analytics, which have their own privacy policies governing the collection and use of data.

Functional cookies enable our website to remember choices you make and provide enhanced, personalized features that improve your browsing experience. These cookies may be set by us directly or by third-party service providers whose tools and services we integrate into our website.

Functionality cookies remember your preferences including language selection, currency settings, region-specific content, font size adjustments, and other customization options. They also enable features such as live chat support, social media integration, and personalized content recommendations.

These cookies help us provide a more tailored and convenient experience by eliminating the need to repeatedly enter the same information or adjust settings during each visit.

While functional cookies enhance your experience, they are not essential for basic website operation, and you can choose to disable them through your browser settings or our cookie preference center.

Marketing and advertising cookies track your browsing behavior across our website and other sites to build a profile of your interests and deliver targeted advertisements that are more relevant to your preferences. These cookies also help limit the frequency of ads you see and measure the effectiveness of our marketing campaigns.

These cookies are typically placed by advertising networks, social media platforms, and marketing service providers with our permission. They remember that you have visited our website and may share this information with other organizations for advertising purposes.

Marketing cookies enable us to show you relevant product recommendations, retarget you with advertisements on other websites, track conversion rates from advertising campaigns, and measure the return on investment of our marketing efforts.

You have the right to opt out of marketing cookies, though this may result in less relevant advertising content. Opting out does not mean you will see fewer advertisements, but they may be less tailored to your interests.

Our website incorporates various third-party services and tools that may set their own cookies on your device. These external services include analytics platforms, payment processors, social media widgets, customer support tools, content delivery networks, and advertising partners.

We have limited control over third-party cookies, as they are governed by the privacy policies and cookie practices of the respective service providers. These organizations may use cookies to track your activity across multiple websites and build comprehensive profiles of your online behavior.

Common third-party services on our website may include Google Analytics for website analytics, payment processors for secure transactions, social media platforms for content sharing, and customer service tools for support functionality.

We recommend reviewing the privacy policies of these third-party services to understand how they collect, use, and protect your information. You can typically opt out of third-party tracking through the respective service providers' privacy settings or industry opt-out tools.

Session cookies are temporary files that are automatically deleted when you close your web browser or end your browsing session. These cookies help us track your activity during a single visit to our website and enable essential features such as maintaining items in your shopping cart, remembering form data, and ensuring secure navigation through our site.

Persistent cookies remain stored on your device for a predetermined period, which can range from days to years, or until you manually delete them. These cookies remember your preferences, login information, and settings across multiple visits to our website, providing a more convenient and personalized experience.

The duration of persistent cookies varies depending on their purpose. Some may expire after a few days, while others, such as those remembering your cookie preferences, may remain active for up to two years.

You can view and manage both session and persistent cookies through your browser's settings, where you can see which cookies are stored, their expiration dates, and choose to delete them individually or collectively.

You have multiple options for managing and controlling cookies on our website. Our cookie consent banner, which appears when you first visit our site, allows you to accept all cookies, reject non-essential cookies, or customize your preferences by selecting specific cookie categories.

You can modify your cookie preferences at any time by accessing our cookie preference center, which provides detailed information about each cookie category and allows you to enable or disable them according to your preferences.

Additionally, you can manage cookies directly through your web browser settings, where you can view all stored cookies, delete existing cookies, block future cookies, or set up automatic deletion rules. Most modern browsers also offer private or incognito browsing modes that limit cookie storage.

Please note that blocking or deleting certain cookies may impact your browsing experience and limit access to some website features and functionality.

Different web browsers provide various methods for managing cookies. In Google Chrome, you can access cookie settings through Settings > Privacy and Security > Cookies and other site data. Firefox users can manage cookies via Settings > Privacy & Security > Cookies and Site Data. Safari users can find cookie controls in Preferences > Privacy.

Microsoft Edge users can access cookie settings through Settings > Cookies and site permissions, while Internet Explorer users can manage cookies via Internet Options > Privacy. Mobile browsers typically offer cookie management options within their respective settings menus.

Most browsers allow you to block all cookies, accept only first-party cookies, delete existing cookies, or set up automatic deletion when you close the browser. Some browsers also offer enhanced privacy modes that provide additional cookie blocking capabilities.

For detailed instructions specific to your browser version, we recommend consulting the browser's official help documentation or support resources, as the exact steps may vary between different versions and operating systems.

Our use of cookies is based on various legal grounds depending on the type and purpose of each cookie. For strictly necessary cookies, we rely on our legitimate interest in providing you with a functional website experience, as these cookies are essential for basic site operation and security.

For non-essential cookies, including analytics, functional, and marketing cookies, we obtain your explicit consent before placing them on your device. Your consent is freely given, specific to each cookie category, informed through clear descriptions, and can be withdrawn at any time.

We ensure that consent is obtained through clear, affirmative action rather than pre-ticked boxes or assumed consent. You have the right to withdraw your consent at any time by adjusting your cookie preferences or browser settings, and withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

Our cookie practices comply with applicable privacy laws, including the General Data Protection Regulation (GDPR), ePrivacy Directive, and other relevant data protection regulations in jurisdictions where we operate.

Cookie retention periods vary significantly based on their purpose and functionality. Session cookies are automatically deleted when you close your browser, while persistent cookies may remain on your device for periods ranging from 24 hours to several years, depending on their specific function.

Essential cookies typically have shorter retention periods, often lasting only for the duration of your session or a few days. Analytics cookies may be retained for 13-26 months to provide meaningful trend analysis. Marketing cookies often have longer retention periods, sometimes up to two years, to enable effective advertising campaigns and user recognition.

Preference and functional cookies are usually retained for extended periods (up to two years) to remember your settings and provide consistent user experience across visits. However, you can delete these cookies at any time through your browser settings.

We regularly review our cookie retention practices to ensure they align with their intended purposes and comply with applicable data protection laws. Cookies are automatically deleted when they reach their expiration date or when you clear your browser's cookie storage.

We may update this Cookie Policy periodically to reflect changes in our cookie practices, website functionality, legal requirements, or industry standards. Updates may be necessary due to new technologies, changes in applicable laws, modifications to our services, or improvements to our privacy practices.

When we make material changes to this policy, we will provide appropriate notice through our website, email notifications to registered users, or updates to our cookie consent banner. The effective date of any changes will be clearly indicated at the top of the updated policy.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies. Your continued use of our website after policy updates constitutes acceptance of the revised terms.

If you disagree with any changes to our Cookie Policy, you may adjust your cookie preferences, modify your browser settings, or discontinue use of our website.

If you have questions, concerns, or requests related to our use of cookies, this Cookie Policy, or your cookie preferences, please contact us using the information below. We are committed to addressing your inquiries promptly and transparently.

Email: privacy@melvantrail.com
Phone: +81 3-3498-3211
Mailing Address: Arabica Origin Atlas Privacy Team
2-chōme-17 Shibuya, Tokyo 150-0002

When contacting us about cookie-related matters, please provide specific details about your inquiry, including the type of cookies in question, any technical issues you're experiencing, or specific privacy concerns you may have. This will help us provide you with the most accurate and helpful response.

We typically respond to privacy and cookie-related inquiries within 5-7 business days. For urgent matters or technical issues affecting your ability to use our website, please indicate the urgency in your communication.